Enhancing Retail Success: Quantzig’s CDP Solution Delivered Higher Revenue and Lower Churn

A global retail chain, operating over 50 stores and an e-commerce platform with $125M in annual revenue, struggled with a 15% churn rate and stagnating growth. The fragmented customer data spread across multiple channels resulted in generic marketing efforts and low engagement, leading to flat revenue growth year-over-year. Realizing the urgent need for a unified customer view and data-driven insights, the client turned to Quantzig for assistance in improving customer personalization and achieving measurable results. Leveraging its expertise in implementing Customer Data Platforms (CDP) and advanced Data Analytics, Quantzig focuses on delivering impactful solutions for the retail sector. Our approach emphasizes Customer Data Integration and Data Unification, empowering businesses to efficiently collect, analyze, and activate their data across all touchpoints.